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Guide to Writing a Business Plan
A lender of money will be impressed with a well-documented business plan. If the lender is unwilling to make a conventional loan, ask if the lending institution will consider making the loan with a guarantee from the Small Business Administration.

Contents of a Business Plan:
  1. Name of Firm or Business

  2. Owners or owners-to-be

  3. Information about the business

    • Type of business, product, or service
    • Goals and objectives
    • Target market
    • Selling techniques
    • Quality of product vs. competition
    • Average price of product vs. competition

  4. History

    • Ideas behind new direction
    • Present business (age, growth, profitability)

  5. Offices/plants

    • Addresses and physical description
    • Terms of occupancy (rent, lease, own)
    • Accessibility

  6. Personnel

    • Present
    • Future
    • Qualifications of staff

  7. Market analysis and strategy

    • Customers and competition
    • Advantages and disadvantages
    • Sales strategy and promotions

  8. Financial data

    • Sources of funds
    • Purposes for funds
    • Statements of historical and projected income

  9. Accounting

    • Method to be used for bookkeeping (traditional, computer-based spread sheets)
    • Qualifications of accountant or financial staff

  10. Inventory

    • Inventory and supplies available
    • List of suppliers or vendors

  11. Legal aspects

    • Business organization
    • Licensing requirements
    • Zoning requirements
    • Insurance requirements

  12. Financing

    • Statement of expected profit, return on investment, and salaries
    • Statement of assets
    • Statement of necessary start-up funds
    • Projections
      • Monthly profit and loss statement for one to two years
      • Monthly cash flow (SBA Form 1100) for one year
      • Estimate of break-even point based on sales, variable expense, and fixed expenses
    • Finance Plan
    • Opening Day balance sheet

Appendices
  • Resumes of key managers

  • Market statistics

  • Other relevant documents